Lumicity

Context

Lumicity is a global recruitment business operating as part of the G2V Group, with specialist teams across Technology, Engineering, and Life Sciences. The business has a strong contractor capability and deep candidate coverage across highly technical skill sets.

Leadership identified a significant opportunity to accelerate contractor growth by placing talent directly with end-user organisations, rather than relying on partner or intermediary relationships.

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The Problem

Lumicity already had access to a strong bench of qualified contractors, growth was constrained on the client side. Identifying end-user organisations, understanding which technologies they were actively running, and knowing when contractor demand was likely to spike required far more intelligence than traditional account mapping.

SaaS adoption, system rollouts, and platform maturity all influence contractor demand, but this information is rarely visible through standard sales or recruitment tooling. Without a system to surface this insight, targeting was slow, manual, and reactive.

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What We Built

A custom client acquisition engine designed to identify end-user organisations based on the technologies they actively run.

The system reverse-engineered multiple data sources to map SaaS usage at a company level, identify the relevant decision-makers, and track tenure and adoption timelines to predict when new rollouts and contract demand were most likely to occur.

This allowed Lumicity to engage end users earlier, eliminate partner markups, and place high-value contractors into long-term engagements more quickly and consistently.